We don't mean to drag that old cow out of the ditch again, besides we don't even sell helmets, but they do save lives.
Here are two stunning recent examples that especially highlight the fact that being confident, experienced and able on the public road doesn't always mean you won't need one.
Pro cyclists generally don't come any more experienced than 37 year old German Jens Voigt. Luckily he is ok but look what happened at 55 mph.
This story is just so out there we don't even know what to say....
Just remember to watch out for firefighters and bumps in the road.